$1.($Total $10$ pts$)$

$1\mathrm{.}1.$ How has the global environment changed for U$.$S$.($Hollywood$)$ movie studios since $2000?$ Explain. $(10$ pts$)$

$2.($Total $21$ pts$)$

$2\mathrm{.}1.$ Apply the cost$-$responsiveness framework $($see Exhibit $10\mathrm{.}8)$ to describe which global strategy Hollywood studios followed originally, and how their strategic positioning has changed over time. Explain how and why. $(21$ pts$)$

$3.($Total $19$ pts$)$

$3\mathrm{.}1.$ Given the economics of the now global movie industry, what are the strategic implications for Hollywood studios? $(5$ pts$)$

$3\mathrm{.}2.$ What are some opportunities, and what are some threats? $(9$ pts$)$

$3\mathrm{.}3.$ How should Hollywood movie studies take advantage of these opportunities, while mitigating the threats? $(5$ pts$)$

$4.($Total $50$ pts$)$

$4\mathrm{.}1.$ When commenting on the disappointing performance of The Great Wall, movie executives continue to highlight the huge market opportunities in China and emphasize that they will soon find the right formula to make movies that are attractive to both American and Chinese audiences alike.

Do you agree with this assessment? Why or why not? $(10$ pts$)$

$4\mathrm{.}2.($Total $20$ pts$)$

$4\mathrm{.}2\mathrm{.}1.$ Assuming that movie studios will be able to create breakthrough hits that are attractive for both Eastern and Western audiences, what type of global strategy would that entail? $(5$ pts$)$

$4\mathrm{.}2\mathrm{.}2.$ What are some benefits of this type of global positioning? $(5$ pts$)$

$4\mathrm{.}2\mathrm{.}3.$ What are some of its risks? $(5$ pts$)$

$4\mathrm{.}2\mathrm{.}4.$ Why is this type of global positioning so hard to achieve? $(5$ pts$)$

$4\mathrm{.}3.($Total $20$ pts$)$

$4\mathrm{.}3\mathrm{.}1.$ What can movie producers do to ensure that future Chinese$-$American coproductions are more successful? Explain. $(20$ pts$)$