Question: 1 . Trace how you might go through the steps in the consumer decision process if you were thinking of buying a smart home device.

1 .

Trace how you might go through the steps in the consumer decision process if you were thinking of buying a smart home device.

2 .

Identify the four determinant attributes that set apart the Amazon, Google, and Apple smart home devices. Use those attributes to develop a compensatory purchasing model similar to the one in Exhibit

6.2 .

Based on your importance and performance ratings, which product would you buy?

3 .

Which device features examined in this chapter might have the greatest impact on consumers' propensity to buy one of these products?

4 .

Which risk factors might impact consumers' propensity to buy one of these products?

5 .

After purchasing one of these products, why might you experience postpurchase cognitive dissonance? What might the seller do to help you resolve this dissonance?

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