1. True or False? A licensing revenue model is one where customers pay based on a cost per impression, cost per click, or cost per acquisition.

2. True or False? Costs that occur each time you sell one additional unit are fixed costs.

3. With a "loss leader" strategy:

a. one or more products are sold at a loss to generate revenues from other products.

b. revenues in one stream are sold below cost to create sales in another, profitable revenue stream.

c. a company lets its market share slip in one category to increase market share in another.

d. a company competes by introducing the cheapest product into the market.