1) True or False: When looking for information, desktop users prefer a much shorter, to-the-point answer, while a mobile user is more likely to want a more detailed treatment of the subject.

2) True or False: In most cases, the only way publishers of media websites generate revenue is by charging advertisers to display ads on their sites.

3) True or False: When considering revenue, increasing average order value is the same as increasing the amount of money each conversion yields.