1. Twitter's algorithm can be broken down into 4 categories:

ICYMI: Tweets you may be interested in.

Showing the best tweets first: Tweets they believe is most relevant to you

Happening Now: Current events and topics they believe you are interested in

Remaining Tweets: Remaining tweets from accounts you follow, in reverse chronological order.

Understanding this, how do you think brands should adjust their social media strategy on this platform to accommodate the algorithm?

2. Covid-19 has largely impacted the way brands use social media platforms to communicate with stakeholders. Twitter, in particular, leaned into the pandemic by doing the following:

Helped people find reliable information

Protected the public conversation

Partnered with organizations and engaged with the public

Empowered research for COVID-19

Ensured site reliability

1. Read the following articles about how Twitter opened up data for researchers to study COVID-19 tweets.

https://nypost.com/2020/04/30/twitter-opens-up-data-for-researchers-to-study-covid-19-tweets/

https://news.stonybrook.edu/homespotlight/team-using-twitter-to-track-covid-19-symptoms-and-mental-health/

Explore the notion of privacy and how social media sites like Twitter can be used to track things like disease symptoms and mental health. Include answers to the following questions:

Do you think that this is an invasion of users' privacy?

What are the pros and cons of leveraging social media for research?

What other applications could Twitter data be used for in the future?