Question: 1. Use a multi-attribute attitude model to show how individuals may develop either a positive or a negative attitude towards Wal-Mart. 2. Based on part

1. Use a multi-attribute attitude model to show how individuals may develop either a positive or a negative attitude towards Wal-Mart.

2. Based on part 1, explain how Wal-Mart can change consumers attitude from negative to positive. Justify your answer.

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