1) Using a company that interests you, identify any specific value chain primary activities that you feel create customer value. Those primary activities are generally considered to be supply chain management, operations, distribution, sales and marketing, or service. It is important to remember that these are 'internal' activities associated with supporting a company's products or services.

2) Identify a company's resource and/or capability (competency) that you determine as important to the success of that company. Why is this resource and/or capability important.

As a reminder, a resource is a competitive asset that is owned or controlled by a company and a capability is the ability (capacity) of a company to competently perform some internal activity (capability is synonymous with competence). A distinctive competence is an internal activity that is performed and considered the best in the industry/ business.

3) Use a SWOT analysis approach to discuss specific attributes associated with a company you're interested in. No need to do extensive research. Identify 1 - 3 strengths, weaknesses, opportunities, and threats. Discuss 'why?' this is (or might be) important. Do one or two of these factors dominate the rest?