Question: 1. Using an example explain why Country of Origin is often and important heuristic. 2. Using local examples explain three factors that inspire consumer innovativeness

1. Using an example explain why Country of Origin is often and important heuristic.

2. Using local examples explain three factors that inspire consumer innovativeness

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1 Country of Origin is often an important heuristic because it can influence consumers perceptions of product quality authenticity and reliability For ... View full answer

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