1. Using an example explain why Country of Origin is often and important heuristic. 2. Using local...
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1. Using an example explain why Country of Origin is often and important heuristic.
2. Using local examples explain three factors that inspire consumer innovativeness
Related Book For
International Marketing And Export Management
ISBN: 9781292016924
8th Edition
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
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