1. Using conventional bases of segmentation, identify a potential target market for Optic White. First, describe three possible segments and their bases for segmentation (you can include multiple segmentation criteria within a segment). Then, based on the information in the case, select which segment you would target and explain your choice. 2. Create a positioning statement using the standard positioning statement format to explain how you would position Optic White to your selected target audience. 3. Is a collaboration between Colgate Optic White and Sheryl Crow a good idea or not, given what you know about promotion, branding, etc.? List three arguments to support your view