1. Using either the company you selected for your research project/paper or another company you have an interest in, identify opportunities for a sustained competitive advantage and profitability by competing in or expanding into international markets. Be sure to reference the related concepts and terms from the text. Any evidence of export strategies, licensing strategies, franchising strategies, foreign subsidiary strategies, or alliance and joint venture strategies?

2.We are introduced to three principal option for international strategy: Multidomestic (think local, act local), Global (think global, act global), and Transnational (think global, act local). Offer an example of a company that appears to use any one of the three options. Does the strategy fit the company's internal situation? What factors (market conditions, strategic theme) support this option? How does this approach improve the overall competitiveness of the company?