1. Using examples, describe how different businesses can use Customer Experience Management to provide Experiential Marketing for their consumers offline and online. (15 points)

2. What is Net Promoter Score (NPS), and how can you use it in your organization to understand customer satisfaction levels? (5 points)

3. Other than Nestl, use a brand to describe how businesses can use different pyramids or ladders to reach the different consumer segments and maximize their volume and value offering. (20 points)

4. Explain the Extract, Transform, Load (ETL) process in the context of how a national grocery chain can use data from different sales reports to make holistic marketing decisions based on analytics derived. (20 points)

5. Context, Consolidation, Productivity, and Accuracy (CCPA) generate benefit/value during the Extract, Transform, Load (ETL) process. Describe each of these and explain the importance of each one in ETL and why it is vital for making marketing decisions. (20 points)

6. Create a Customer Journey Map for your organization and describe three critical touchpoints to your customer experience. (15 points) 7. What is Geospatial data, and clearly state how your organization can use geospatial data? (5 points)