1. Using Exhibit 2-6, what external components might be most important for managers in movie theatre chains to know about? Why? 2. According to the case, what external trends do managers at the movie theatre chains have to deal with? 3. How do you think these trends might constrain decisions made by managers at the movie theatre chains? 4. What stakeholders do you think might be most important to movie theatre chains? What interests might these stakeholders have? 5. As the COVID pandemic unfolded and theatres were closed what steps did they take to regain audiences? What else might they have done