Question: 1. Using Porter's Five Forces Model, evaluate the competitive scenario being faced by Saregama in 2018? 2.How important has been the role of marketing research

1. Using Porter's Five Forces Model, evaluate the competitive scenario being faced by Saregama in 2018?

2.How important has been the role of marketing research in the business decisions by Saregama? Suggest how Saregama could have utilized various aspects of marketing information system in a better fashion.

3. Given the changing scenario in the music and entertainment industry, how would you explain the strategic intent around Saregamas 'Carvaan' ideation? Elucidate the 'Carvaan' value proposition.

4. Which aspects of Consumer Behaviour have been important in influencing the business decisions by Saregama?

5. What do you understand by segmentation, targeting, positioning & differentiation? Evaluate these aspects in context of 'Carvaan' by Saregama based on the product adoption.

6. The Managing Director Mr. Mehra envisions Saregama as a 20 billion company in five years. Consider various offerings by Saregama as SBUs, and use the BCG Framework to evaluate the strengths and weaknesses of the existing business model. Assess these SBUs in terms of SBU strategies and growth options.

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