1. Using the information provided in the case study and your own observation as a consumer, explain in detail the a) segmentation, b) targeting, and c) positioning strategies of Coca Cola in general (Please, do not simply and only say "the company is targeting this type of customers," instead, explain the segmentation criteria/types the company uses (ex. demographic, psychographic, behavioral, etc.), the targeting strategy it is pursuing (undifferentiated? differentiated? niche?), and the position the brand tries to occupy in consumer's mind relative to competition). 2. What strategic alternatives would you have recommended for Coca Cola to strengthen its positioning of Coke Life in the market? 3. What are the challenges of pursuing a differentiated (multi-segment) targeting strategy, in general? 1. Using the information provided in the case study and your own observation as a consumer, explain in detail the a) segmentation, b) targeting, and c) positioning strategies of Coca Cola in general (Please, do not simply and only say "the company is targeting this type of customers," instead, explain the segmentation criteria/types the company uses (ex. demographic, psychographic, behavioral, etc.), the targeting strategy it is pursuing (undifferentiated? differentiated? niche?), and the position the brand tries to occupy in consumer's mind relative to competition). 2. What strategic alternatives would you have recommended for Coca Cola to strengthen its positioning of Coke Life in the market? 3. What are the challenges of pursuing a differentiated (multi-segment) targeting strategy, in general