1. Using the organization for which you currently work (or an organization with which you are familiar), specify the organization's brand or a specific brand the organization markets. For this brand, state what it aims to represent or to mean to its customers. 2. Evaluate the organization's brand authenticity using the "Answer Table" on the next page. Notes: Answer Table: i. Please use the table below to complete this assignment. ii. If you believe there is an important component of the organization's brand that is not listed, please feel free to replace one of those in the table with one that is more relevant (for example: Connection with a specific cause may be more relevant to the brand than any specific music or lifestyle). Please include at least 6 brand components, though. iii. Please clearly identify the brand you are analyzing at the top of the page. iv. If you select an organization that markets multiple brands (e.g., Proctor and Gamble markets many brands), select any 1 brand to analyze. Band Components 1. Origin of Brand's story 2. Culture surrounding the brand 3. Music And/OR lifestyle 4. Connection with customers 5. Face of the company 6. Collaboration with external influencers Primary Character/Storyteller Grounds for Brand's Authenticity