Question: 1 . Using the PESTEL model, what top two aspects of the environment shifted? Evidence? 2 . Based on the ICM model, what type of

1. Using the PESTEL model, what top two aspects of the environment shifted? Evidence?
2. Based on the ICM model, what type of industry change occurred? Why do you believe that?
3. What is Mountain Man's generic strategy? Why?
4. The Light Beer is the wrong option - you tell me why!

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