Question: 1. Using the sales and product adoption data provided, estimate the annual sales of powder- based coatings by customer group (note: you will need to

1. Using the sales and product adoption data provided, estimate the annual sales of powder- based coatings by customer group (note: you will need to assume that Lopez'z estimates for the percentage of customers who will switch to powder-based coatings are correct). Next, discuss the extent to which you feel the estimates are favorable/unfavorable for product introduction

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3) Using the sales and product adoption data provided, estimate the annual sales of powder-based coatings by customer group. Are your estimates favourable to the product introduction?

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