1)

Using the Seven Domains Framework at the macro-trend level to understand industries we use? (correct response)

		Boston Consulting Group Matrix
		Michael Porter's (5) Forces
		SWOT Grid/Analysis
		GE McKinsey Nine-Cell Matrix

2)

Looking at the Seven Domains you have focused on an opportunity for an attractive market -- you have identified a large target market / aging population in the southeast to market /sell long-term health insurance -- what is the macro-environmental trend you have identified--that will contribute to market attractiveness--(provide the correct response)

		natural environment
		geo-political environment
		demographic environment
		economic enviornment

3)

What is the primary focus of corporate strategy (provide the correct response)

		Effective allocation and coordination of resources to meet organizational objectives within a specific product-market
		Decisions about the organization's scope and resource deployments across divisions
		Addressing which competitive advantage best matches the needs and wants of the target marekt
		How a business competes within its industry

4)

A forecasting / marketing research approach often used for new product forecasting where neither statistical methods nor observations are possible is to forecast the sales or market potential for a new product or product class using (provide the correct response)

		judgment
		analog
		surveys
		focus groups