1)

Value-added pricing enables marketers to ________________

a.Reduce prices and increase market share

b.Reduce competition and increase market share

c.Get more shelf space at retail outlets

d.Differentiate a brand with added services and benefits which in turn supports its relatively high price

e.Offer a same-for less value proposition

2)

Value-added pricing enables marketers to ________________

a.Reduce prices and increase market share

b.Reduce competition and increase market share

c.Get more shelf space at retail outlets

d.Differentiate a brand with added services and benefits which in turn supports its relatively high price

e.Offer a same-for less value proposition

3)

When the Harley-Davidson motorcycle brand, which has typically targeted male buyers, begins to create products and marketing programs aimed at women, then this is an example of Harley-Davidson modifying the _________.

a.Product Offering

b.Market

c.Advertising

d.Distribution

e.Marketing Mix

4)

Which sentence does not represent a push strategy?

a.It requires the use of salespeople

b.It always goes in pair with a pull strategy

c.The channel members are induced to carry a manufacturers product

d.It can be done via trade promotions

e.It is more used as a strategy by business-to-business marketers

5)

Mrs. Green, the top marketing officer at De Walt Hand Tools Co. said Our pricing policy recognizes the importance of our retailers in marketing our brand. We rely highly on their participation in promotion efforts to our consumers through frequent flyers they distribute, displaying our brands in high traffic density areas in the retail outlets, providing accurate information about the relative advantages of our products, preparing special displays for our brand during occasions such as Christmas, Black Friday, Fathers Day, etc. For their participation in the promotion of our brand we offer discounts on the products that they in turn market to consumers. This form of discount is ___________________

a.Segmented pricing

b.Dynamic pricing

c.Product line pricing

d.Promotional allowance

e.Reference pricing

6)

When Under Armour sponsors an annual competition called the Future Show Innovation Challenge, where they invite outside innovators to pitch novel product ideas for the company, this is an example of using _________ to create new product ideas.

a.Internal idea sources

b.Competitors

c.Crowdsourcing

d.Distributors and Suppliers

e.Concept Testing