Question: 1. Value-based pricing process starts first with (0.5 Points) designing a good product setting the target price based on customer perceptions of value assessing customer

1. Value-based pricing process starts first with (0.5 Points) designing a good product setting the target price based on customer perceptions of value assessing customer needs and value perceptions convincing buyers that the product's value at that price justifies its purchase setting a price that covers costs plus a target profit
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