1. Very unique experience - it feels at first like a cream, then like a gel, then dries down with
the occlusiveness of a cream. Which you'll either love or find strange. It is Seemed good for
summer/fall months (not heavy enough for a harsh winter though) technically fragrance free
although the apple extract gives it a very pleasant smell.
2. The use of Hydrolyzed Sodium Hyaluronate - depending on the molecular weight of it can be
a controversial ingredient due to studies that indicate it may cause inflammation when
smaller than 50kDA. When I asked the company what molecular weight they used they
replied it was proprietary. For context EVERY other company I've ever asked that question
to has been able to tell me both the exact weight they use, even when it was below 50kDA.
3. I am a skincare fanatic and this product is one of my absolute favorites. I am all about safer
for you ingredients these days and the beautiful blend of ingredients in this product creates a
silky, fluffy and rich texture. It absorbs perfectly -- feels like my skin is drinking it up instead
of leaving greasiness.
4. I have dry and dehydrated skin but get clogged pores easily. I have never found anything that
truly hydrates my skin like this cream. It gives me hydration and a glow that lasts all day and
all night but doesn't break my skin out.
5. This is my new go-to moisturizer for the morning. It's rich going on, leaves my skin soft and
plumped up to hide some wrinkles. Best of all, I'm not at all greasy in the afternoon.
6. This Hydrogel moisturizer has the most incredible texture! It says there are two forms of
hyaluronic acid - which seems right because my skin is so moisturized after applying! But
it's not greasy - it really sinks into your skin, especially as you apply it. It is clean and I love
it!
7. It does leave a shiny look but not a problem if makeup goes over it. Makeup sits very well on
top and my face feels great even after using a drying makeup and powder, just wait a few
minutes for it to dry.
8. Scentless lighter weight moisturizer. Did its job well enough but I didn't see any big changes
in skin improvement. Scentless lighter weight moisturizer. Did its job well enough but I
didn't see any big changes in skin improvement.
9. All in all a good product for the price but definitely not earth shattering.
10. This is the BEST moisturizer I've ever used! I've been using it since September and I'm so
happy I found it.
11. Not impressed. Product was not quite right when it arrived. Was clumpy and separated in the
container.
12. No scent. Very moisturizing. The issue is the texture sometimes feels a little off. Over all I
like it though.
13. Do not waste your money. This product came separated. Very disappointed.
14. I really wanted to like this moisturizer. It looks super creamy when you open it but when you
apply it to your skin it melts and feels like your applying water to your face.

15. I will say it does make my skin look real dewy. It also has a faint funky smell that I don't
care for. So disappointed. Good price and quantity for a moisturizer compared to so many
other brands. I guess I'll keep looking.
16. After 3 days of using this product AM & PM my face has been soooo soft and moist. I got
use to the moisturizer feeling like water rather than a cream and it really doesn't bother me
anymore.
17. The tiny funky smell. Knowing I have a clean product on my face it's worth it! I decided to
just spray a mist with a natural scent and the smell was masked. I'm actually going to keep
this product and keep seeing what wonders it does to my face. I guess I judged too quickly.
18. I just received this today. When I first opened liquid/water just spilled out of it. The product
is extremely separated. The photos that I posted were after I tried to mix it up and that did not
work.
19. This is a glob of a mess! Let me add that when I applied a little to my hand it was very
tacky/sticky feeling. It also applied more like a sunscreen. I really had to run it in to get the
color to fade.
20. The worst lotion I have ever tried in my entire life.. and recently I have tried just about
everything... from drugstore to sephora... it feels somehow thicker and greasier than
sunscreen. Does not come off easily... and made my face itch like crazy.
21. Are you looking for a clean summer moisturizer that's oil free and cooling to the skin, but
still does the job when it comes to hydration? Plus, one that's affordable? Then you want to
check out this Hydrogel Cream! You can LITERALLY feel the formula bursting water
molecules onto your skin - it's an amazing cooling sensation. It keeps you skin hydrated
throughout the day, without making your face super greasy/oily in the summer heat.
22. After using for 3 days I broke out in a rash.
23. The box had both its seal stickers intact, but the plastic wrapping on the outside of the box
was opened a bit. When I broke the seal stickers to open the box, the lid was on crooked (like
it wasn't even closed, like someone had hastily put the lid back on and not bothered to line up
the grooves in the lid with the grooves on the jar) so that the product had leaked everywhere
while in transit.
24. I love love love this moisturizing cream and the fact that it's All natural makes me a loyal,
return customer for years to come
25. Decided to try this after reading good reviews and wanting to try more natural
skincare/makeup products. This is a GREAT moisturizer! My face gets very dry during the
winter no matter how much oil and moisturizer I layer. I started using this at night and when
I wake up my skin feels so smooth and refreshed, ready for the day.
26. I was looking forward to finding beauty care the was affordable and nontoxic. I will keep on
looking. There are some real problems here. The lid was very hard to take off and once
removed there is an inner lid. This lid was also impossible to remove. When I finally got it
off, the jar shook and most of the product flew out. How did this happen?

27. Love this stuff. It make my skin look so nice and it doesn't break me out!!!! Which is so hard
to find something that won't other that just aloe... like straight from the plant aloe...
28. I absolutely love this moisturizer! I put it on every night before bed and have seen a huge
difference in my skin. It feels light on my skin, absorbs really well and leaves it feeling
smooth and hydrated
29. No scent. Very moisturizing. The issue is the texture sometimes feels a little off. Over all I
like it though.
30. Do not waste your money. This product came separated. Very disappointed.
31. Not my favorite, but I will keep using it when my face is extra dry and only at night before
bed. the product doesn't soak into skin the way I thought it would.
32. This facial moisturizer has great ingredients hat are very beneficial, they did a great job with
not adding any essential oils, fragrance, or other bs filler ingredients.
33. I always thought my aging skin needed a heavy-duty thick cream moisturizer, but I was
wrong! This is light, and almost turns to liquid as I gently massage my face, and my skin
drinks it in!
34. While this feels fine applying to face and neck it left me with blackheads. I have
combination skin and I would not buy this again.
35. It's ok at best. The packaging on mine was broken so the twist are off all the time and
let's air in which I assume isn't great for the product.
36. I like the fresh feeling I get when putting it on my face. It immediately adds moisture and
glow. I wish it would last all day
37. Most recently, I tried Clinique Moisture Surge and Neutrogena Hyrdo Boost because I
initially liked that they didn't leave my face greasy but I noticed my skin would be dry
after 1 hour of use. This cream was just right for me. It quenched my skin with moisture
immediately but also left a protective layer of moisture shield that wasn't greasy
38. Don't waste your money. It's not moisturizing, it's sticky, it feels like it doesn't absorb
all the way. I can feel it sitting on my skin. I have combo oily/dry skin, and this is making
my face feel dirty.
39. This product does not help I used it for two weeks everyday hoping for a better response
from my skin and it didn't make my face anymore moisturized and it actually felt more
dry. Very disappointing, safe your money and use Clinique moisture surge!
40. I love the idea behind the brand, the clean formulations, and the price. Bbut I just can't
get on with the texture of this moisturizer. It leaves this sticky, tacky feeling on my skin
that takes a good 30 mins before it goes away

 

 

Part I.

1. Discuss the importance of unstructured data in understanding customers' behaviors, actions,
pains and gains in much greater depth?

2. How can you use unstructured data to improve products and operational effectiveness?

3. How can unstructured data help the firm spot upcoming emerging trends, before they show
up on the firm's CRM systems?

4. Discuss the controversy regarding the value /effectiveness of the Net Promoter Score (NPS).
What problems does HBR version of NPS 3.0 solve?

Part II

You are provided with a sample set of 40 product reviews on this moisturizer. Using this data set
for your assignment,

1. Create a lexicon to score each product review,

2. Capture key words,

3. Calculate the Net Promoter Score

4. Present the results using a variety charts. You can (and should) go further than the example
provided.

5. Draw from the results of the analysis, form conclusion and recommendations that will help
enhance customer perceptions.