$1.$

Vision:

Vision

$2.$

Mission:

Mission

$3.$

Goal:

Goal

$4.$

Share of the market:

Share of the market

$5.$

Personalization:

Personalization

$6.$

Transparency:

Transparency

$7.$

Share of the customer:

Share of the customer

Column B

a$.$Demand for individualized, customized products and services; rejection of "one$-$size$-$fits$-$all" thinking

b$.$Brief statement describing the organization$$s purpose and overall intention

c$.$An accomplishment or target an organization wants to achieve in the short or long term

d$.$Refers to what percentage of all sales of a particular product$/$service your company gets.

e$.$Formal way of communicating your business goals and commitments to others

f$.$customers have access to pricing information, competitive comparisons, etc.; companies being more open and trusting

g$.$refers to what percentage of the customer's spending do you get.