Question: [1] Visit https://www.mcdonalds.com/us/en-us.html (Links to an external site.) Identify McDonalds Strategic Business Units. [2] The Portfolio Matrix breaks SBUs into four categories (Star, Cash cows,

[1] Visit https://www.mcdonalds.com/us/en-us.html (Links to an external site.) Identify McDonalds Strategic Business Units.

[2] The Portfolio Matrix breaks SBUs into four categories (Star, Cash cows, problem child, dog). Which category does McDonalds breakfast menu belong to? Explain the reason.

[3] What is SWOT analysis? From the case (no need to find extra articles), identify and analyze the Strengths, Weaknesses, Opportunities, and Threats of McDonald's

[4] If you are a manager of McDonalds, what kind of competitive advantages would you want to use for your marketing strategy in our current turbulent situation and why?

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