Question: 1. Watch video and answer question. (https://www.youtube.com/watch?v=ZJgfi6svfHw) Question: (1) How does Kate Spade incorporate the brands voice and promise in their marketing strategy? (2) Discuss

1. Watch video and answer question. (https://www.youtube.com/watch?v=ZJgfi6svfHw)

Question:

  1. (1) How does Kate Spade incorporate the brands voice and promise in their marketing strategy?
  2. (2) Discuss two additional insights that you learned from the Kate Spade video.
  3. (3)Citethreeexternalandinternalinfluencesonconsumersasdescribedinchapter3thatmightbeafocusofmarketerstargetinginternationalshoppers.

2. Watch another video and answer the question (https://bb.philau.edu/bbcswebdav/pid-496204-dt-content-rid-2000688_1/courses/16SM-GFE-725-1/Xcel_Reels.mp4)

Dont forget to visit their web page and peruse additional sites for further information.

-Complete a brief summary of what you learned about the company.

-After your research, explain why you believe the company has maintained a strong brand image?

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