1. We are passing an uncertain time that can be very difficult for us to grasp. Many are assuming that this pandemic of COVID-19 might be here for a long time, couple of years at least. Businesses are facing an unprecedented challenge to survive. The impact of this pandemic will affect different industries differently and hence, they need to adapt accordingly. The post pandemic world can be very different from the one that we know. Consumers will adapt a different lifestyle and a conservative economic approach. The overall economic situation might continue to decline for a long time before it starts to pick up again. Even global leaders are not thinking any differently for businesses in 2020. For people in business, 2020 is really just a year for staying alive. Dont even talk about your dreams or plans. Just make sure you stay alive. If you can stay alive, then you would have made a profit already Jack Ma Even though some restaurants are open amid the ongoing general holidays aimed at preventing the spread of coronavirus, stakeholders say business is in shambles and they are worried about paying bills and their staff. This has put restaurant owners in a predicament and they say they are not sure for long they can sustain losses as the situation shows no sign of improvement. The restaurant business is bleeding. Stakeholders said they are going through a difficult time and are worried about meeting monthly costs and expenses including rents, utility bills and salaries of staff. Many upscale restaurants are also incurring significant revenue loss as foreign visitors cancelled their tours amid the ongoing COVID-19 pandemic. According to a number of restaurant owners the eateries open for several hours daily and but the lack of customers are hurting businesses. Besides, peoples increasing tendency to order food online is also declining as the customers are not comfortable with parcel delivery at their doorsteps due to the contagion. Mizanur Rahman, owner of Bangla Hotel & Restaurant at Motijheel, said he has several restaurants and each of them employ around 40 workers. He stated There are around 30,000 small and big restaurants in the country. Of them, more than 8,000 are in Dhaka. Around one million workers are engaged in this sector. But we are all at risk now due to the COVID-19. Lets assume that you are working as a consultant. Based on the scenario given above answer the following questions:

a) Suggest new place strategies for Bangla Hotel & Restaurant for coping with the current crisis. Make sure you have included details for safety. (Marks 10. Word Limit 250-300 words) *

b) Discuss each of the five promotion tools and mention whether or not it is appropriate for Bangla Hotel & Restaurant hotel to implement. (15 marks 500-600 words) *

c) Suggest new promotion strategies for Bangla Hotel & Restaurant based on the promotion tools you have chosen in answer to question number 2. (15 marks 500-600 words) *