Question: 1 . We talk a lot about first - mover advantage in our strategy courses. But Google was a late mover in search! How did

1. We talk a lot about first-mover advantage in our strategy courses. But Google was a late mover in search! How did they manage to overcome late-mover liabilities?
2. What are key factors for Googles early success?
a. Category- Search
b. Category Advertising
C. Category - Organization
3. By 2014,95% of Googles revenue comes from online advertising. How many revenue streams now? How important is it for Google to pursue alternative revenue streams? Which alternatives are the most promising?
4. Is Googles unique organization a strength or liability?

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