1. Westpac City-Bay Fun Run is an annual fund-raising event that started in Adelaide in November of...

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1. Westpac City-Bay Fun Run is an annual fund-raising event that started in Adelaide in November of 1973. The main purpose of the event is to raise funds to support the athletic community of South Australia and to support local athletes and clubs while also engaging in a fun and friendly competitive activity. From its humble origins, the event grew each year, and last year the run raised over 350,000 AUD for local athletes. It is a popular event with entry fees ranging from 25 to 60 dollars and it's supported by many local firms and individuals alike. Despite the event being organized for September 2020, the organizers are already thinking about 2021 and how to make the event even bigger in order to raise more funds.

There are three main types of marketing research that were discussed in the week 4 lecture (exploratory, descriptive, and causal). Imagine that you have joined the board of directors for the City-Bay Fun Run as a Market Research Advisor. Explain to the Board the three types of research they could do before the 2021 run, and give examples of how (e.g. methods), and when, each type of research would be appropriate to use.

2. Emma's cousin Jack is having a birthday party in a few weeks. Her whole family is planning on going and everyone has bought Jack a present apart from Emma. It is his 10th birthday and the families want to make it memorable as they always do for milestone birthdays. Emma has been stressing for days thinking of a great present as she loves Jack and has been his babysitter for years. Emma's brother, Simon, doesn’t really want to go to the party and suggested that Emma should just buy him a gift card as he did and be done with it. Emma was thinking of buying him a cheap starter smartphone as she knows Jack would love it but is afraid that Jack's parents won't like her giving their young son a smartphone. Emma however decided against her worries and bought him a smartphone.

There are five stages in the consumer decision-making process. Explain how Emma and her brother Simon would have progressed through these five stages in their decision towards purchasing their gifts for Jack. As part of your answer, you should discuss their level of involvement in this purchase, as well as the type of consumer buying decision that occurred. Finally, explain 1 cultural factor, 1 social factor, and 1 psychological factor that might have influenced Emma's and Simon's decision-making process.