1. What ad group was more profitable? Power Shot camera

2. What proportions of your profit came from each product? (2p)

3. What made the most profitable product successful compared with the other two? Number of clicks they received (2p)

4. What can you tell when comparing the three ad groups in terms of budget spent versus profit made? (2p)

5. What proportion of your entire advertising budget was spent? (1p)

	Ad Group	Campaign Type	Default Max CPC	Clicks	Impr.	CTR	Avg. CPC	Cost	Avg. Pos.	Cost / converted click	Conversion Rate	Conversions	Profits
				240	10,275	2.34%	$1.11	$266.43	3.4	$22.20	5%	12	$345.87
	Panasonic	Search	$1.50	3	513	0.58%	$1.23	$3.68	6.8	$0.00	0%	0	$0.00
	PowerShot Canon Camera	Search	$1.75	197	7,578	2.6%	$1.10	$216.95	3.1	$24.11	4.57%	9	$290.70
	GoPro Hero	Search	$1.25	40	2,184	1.83%	$1.15	$45.80	3.8	$15.27	7.5%	3	$55.17