Question: 1. What answer below involves the way that data can be collected to resolve a marketing research problem? methods proposals tactics analyses strategies 2. Various

1. What answer below involves the way that data can be collected to resolve a marketing research problem?

methods

proposals

tactics

analyses

strategies

2. Various types of questions can be used in marketing research. What type of question lets people articulate their ideas, opinions, or behaviors in their own words without being forced to choose among alternatives?

fixed-alternative

open-ended

semantic differential

dichotomous

closed-end

3. Which answer below describes a situation where the demand for a business product is a function of the demand for a consumer product?

selective

primary

sequential

secondary

derived

4. Why should a company not segment a market?

There is a potential marketing action to reach it.

There are different wants and needs of buyers in the entire market.

All the buyers in the entire market have similar wants and needs.

It would cause an increase in market share or profit.

The ability to assign buyers to a segment is simple and cost-effective.

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