Question: 1. What are some key differences between the BCG and the IE portfolio matrices? 2. List six drawbacks of using only subjective information in formulating

1. What are some key differences between the BCG and the IE portfolio matrices?

2. List six drawbacks of using only subjective information in formulating strategies.

3. In a BCG Matrix, would the question mark quadrant or the cash cow quadrant be more desirable? Diagram and explain.

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