1.) What are th eprototypical stages, and what purpose do gates serve? What types of decisions are...
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1.) What are th eprototypical stages, and what purpose do "gates" serve? What types of decisions are involved with each one?
2.) When Robert Cooper was interviewing companies (a process that led to Stage-Gate), What were the main patterns he saw among the most successful innovation project teams?
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International Marketing And Export Management
ISBN: 9781292016924
8th Edition
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
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