1. What are the difficulties in differentiating the social,local, and mobile marketing channels?

2. What is meant by the social marketing term ‘amplification’and how is it created and measured?

3. What is mean by the term ‘conversation’ as it applies toonline marketing and how do businesses engage in aconversation?

4. What is the downside of social marketing?

5. How can marketers use Snapchat for advertising?

6. Why are retail m-commerce sales on smartphones increasing ata faster rate than on tablet computers?

7. What are some of the issues with respect to using beacontechnology for marketing?

8. What is social density and why is it important to socialmarketing?

Project:

Visit two websites of your choice and apply the social marketingprocess model to both. Critically compare and contrast theeffectiveness of these sites in terms of the dimensions of thesocial marketing process. How well do these sites acquire fans,generate engagement, amplify responses, create a community, andstrengthen their brands? What recommendations can you make forthese sites to improve their effectiveness?

Answer rating: 100% (QA)

ANSWER AND STEP BY STEP EXPLANATION 1 Difficulties in differentiating the social local and mobile marketing channels stem from the fact that each channel has its own unique set of challenges Social me... View the full answer