1. What are the key activities executed by Twitter along its value chain? How are they executed and is it cost-effective or value-adding? Use the following criteria listed under column 1 to assess each step along Twitter's value chain. In this section you must address whether Twitter is taking measures along the value chain (Tech. & App Development/ Maintenance, Sales & Marketing, Content Gathering & Filtering, Content Aggregation & Targeting/ Execution, Support Services) in order to lower costs of running the business/increase the value they provide customers. You can also consider if the measures help achieve industry KSFs (see which KSFs your team identified in the first worksheet - Twitter external analysis worksheet, if the team identified any KSFs). Criteria (pick one out of options 1-4; answer KSFs criteria if it applies) Tech. & App Development/ Maintenance Sales & Marketing (content monetization) Twitter Value Chain Content Gathering & Filtering (editorial function) Content Aggregation & Targeting Distribution Support Services: Legal & HR 1. Adding value? 2. Lowering costs? 3. Both- adding value & lowering costs? 4. Neither - not adding value nor lowering costs? . Allows the company to achieve Key Success Factors in the industry? (mention which KSFs) 2. What are Twitter's resource strengths and weaknesses? Assess this using VRIN analysis. The purpose of the VRIN tool is to assess the competitive strength of the company's resources. The resources listed below are generic in nature, you may find and list similar or parallel resources that are specific to Twitter. Please consider the following questions: Is the resource really central to company's strategy? (if so, it is valuable) Is the resource hard to acquire and copy for rivals? (if so, it is rare and inimitable) Is it difficult for rivals to substitute this resource with other resources/capabilities? (if so, it is non-substitutable) Is the resource competitively superior in the long-run? (sustainable) . First answer if the resource you are considering is valuable to Twitter. Only if it is valuable, should you move on to the next column and answer if the resource is rare & inimitable. Only if the resource is rare & inimitable should you move on to the next column and answer if the resource is non-substitutable. Based on your answers to the first three questions, decide if the resource is the basis for a competitive advantage and if it seems sustainable. Valuable? Rare & Inimitable? Non-substitutable? Sustainable? Resources Note: The following list of resources are examples to get you started. All the resources listed here need not apply to Twitter. You can also add other applicable resources if you like. . Skills and expertise Proprietary technology Advertising and promotion Product innovation Ability to improve production processes Technological know- how/intellectual capital Physical assets Warehousing/store capacity Equipment/property age Premium retail locations 1. What are the key activities executed by Twitter along its value chain? How are they executed and is it cost-effective or value-adding? Use the following criteria listed under column 1 to assess each step along Twitter's value chain. In this section you must address whether Twitter is taking measures along the value chain (Tech. & App Development/ Maintenance, Sales & Marketing, Content Gathering & Filtering, Content Aggregation & Targeting/ Execution, Support Services) in order to lower costs of running the business/increase the value they provide customers. You can also consider if the measures help achieve industry KSFs (see which KSFs your team identified in the first worksheet - Twitter external analysis worksheet, if the team identified any KSFs). Criteria (pick one out of options 1-4; answer KSFs criteria if it applies) Tech. & App Development/ Maintenance Sales & Marketing (content monetization) Twitter Value Chain Content Gathering & Filtering (editorial function) Content Aggregation & Targeting Distribution Support Services: Legal & HR 1. Adding value? 2. Lowering costs? 3. Both- adding value & lowering costs? 4. Neither - not adding value nor lowering costs? . Allows the company to achieve Key Success Factors in the industry? (mention which KSFs) 2. What are Twitter's resource strengths and weaknesses? Assess this using VRIN analysis. The purpose of the VRIN tool is to assess the competitive strength of the company's resources. The resources listed below are generic in nature, you may find and list similar or parallel resources that are specific to Twitter. Please consider the following questions: Is the resource really central to company's strategy? (if so, it is valuable) Is the resource hard to acquire and copy for rivals? (if so, it is rare and inimitable) Is it difficult for rivals to substitute this resource with other resources/capabilities? (if so, it is non-substitutable) Is the resource competitively superior in the long-run? (sustainable) . First answer if the resource you are considering is valuable to Twitter. Only if it is valuable, should you move on to the next column and answer if the resource is rare & inimitable. Only if the resource is rare & inimitable should you move on to the next column and answer if the resource is non-substitutable. Based on your answers to the first three questions, decide if the resource is the basis for a competitive advantage and if it seems sustainable. Valuable? Rare & Inimitable? Non-substitutable? Sustainable? Resources Note: The following list of resources are examples to get you started. All the resources listed here need not apply to Twitter. You can also add other applicable resources if you like. . Skills and expertise Proprietary technology Advertising and promotion Product innovation Ability to improve production processes Technological know- how/intellectual capital Physical assets Warehousing/store capacity Equipment/property age Premium retail locations