$1.$ What are the key differences among the customers they have identified as possible targets?

$2.$ Are there other obvious potential target customers that you can think of given your knowledge of the snack bar market?

$3.$ Does it make a difference which customer the company chooses to target initially if it thinks it will eventually also target the other groups of customers at some point in the near future?

$4.$ What are the pros and cons of targeting each group?

$5.$ Which group would you recommend and why?

$6.$ Does it make more sense to think about targeting the retailers $($e$.$g$.,$ Starbucks, Target, Whole Foods, etc.$)$ or individual consumers?