Question: 1. What are the key differences between goods and services? How do they blend in a product? 2. What is branding? What are the conditions
1. What are the key differences between goods and services? How do they blend in a product? 2. What is branding? What are the conditions favorable to successful branding? What are the characteristics of a good brand name? What are the different approaches for branding? 3. Why is packaging important in strategy planning? 4. How to classify consumer product?
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