1 What are the key environmental forces that created an opportunity for Robert Stephens to start the Geek Squad?

2 What changes in the purchasing patterns of (a) all consumers and (b) women made the acquisition of Geek Squad particularly important for Best Buy?

3 Based on the case information and what you know about consumer electronics, conduct an environ-mental scan for Geek Squad to identify key trends. For each of the five environmental forces (social, economic, technological, competitive, and regula-tory), identify trends likely to influence Geek Squad in the near future.

4 What promotional activities would you recom-mend to encourage consumers who currently use independent installers to switch to Geek Squad?