Question: 1 . What are the key supply chain challenges faced by Chinese Pharmaceuticals ( HK ) Limited for their product Noto 3 7 ? 2

1. What are the key supply chain challenges faced by Chinese Pharmaceuticals (HK) Limited for their product Noto37?2. How does the nature of Chinese Pharmaceuticals' business impact the design of its supply chain? Discuss at least three factors. 3. Explain the concept of simple exponential smoothing forecasting. How is it applied in this case study? 4. What is the significance of the alpha value in exponential smoothing? How can the optimal alpha value be determined? 5. Compare and contrast simple exponential smoothing with adaptive forecasting. Why might adaptive forecasting not always lead to better results? 6. Describe how trend and seasonality adjustments can improve forecasting accuracy. Why are these particularly important for Chinese Pharmaceuticals? 7. Explain the difference between inventory level and inventory position. Why is this distinction important for effective inventory management? 8. What are the potential benefits and drawbacks of vertically integrating manufacturing for Chinese Pharmaceuticals? 9. How can Chinese Pharmaceuticals use forecasting methods to improve its inventory management and reduce the likelihood of stockouts? 10. Discuss the trade-offs Chinese Pharmaceuticals faces in terms of holding inventory versus the risk of stockouts. How might improved forecasting help balance these concerns?

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