Question: 1 . What are the main competitive forces in the digital payment s industry? 2 . What are the main trends shaping the future of

1. What are the main competitive forces in the digital payments industry?
2. What are the main trends shaping the future of digital payments?
3. Clearly describe Paypals business model.
4. How does Paypal achieve its competitive advantage?
5. What modifications are necessary to transform the business model?
6. Recommend viable strategic choices for Paypal to sustain competitive advantage.

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