1. What are the major characteristics of a successful public relations campaign, and how do they relate to each other? Please provide credible sources

 

2. Explain which steps you would follow if you were conducting a strategic campaign for your client. How would you explain the value of each step to your client? Please provide credible sources

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Major Characteristics of a Successful Public Relations Campaign 1 Clear Objectives Relation Objectives set the direction for the campaign aligning PR ... View the full answer