1 What are the major problems with the Nor'easters? Evaluate the research survey undertaken by the League Sports Association and by Larry Buckingham ( Nor'easters marketing director ) . Evaluate each step in the process that led to the findings of the survey . 3 What are the key findings of the research ? Comment on what Buckingham learned about prospective customer profiles , pricing , and single - ticket versus season ticket packages . 4 What are some of the major considerations the Nor'easters should take into account when establishing a pricing policy ? 5 Design a ticket pricing plan for the Nor'easters first season . Explain any assumptions , especially assumptions of cause and effect that underlie your strategy . Should Buckingham offer more than one type of season package ? 4 How , if at all , should ticket pricing vary by package type ? C Can Buckingham take advantage of consumer interest in grandstand seating ?" 6 Using the pricing plan you have designed and given Buckingham's assumptions about concession sales , will the team reach breakeven in the first year ? If not , what options does Buckingham have to reach his target