Question: 1 ) What are the most common variables for segmenting consumer markets? Explain and discuss. 2 ) Discuss and explain the criteria that should be

1) What are the most common variables for segmenting consumer markets? Explain and discuss.
2) Discuss and explain the criteria that should be considered when selecting a target market(s)? Please note that you are not being asked to discuss the various types of segmentation variables; rather you are to explain how to analyze segments and select a target market(s).

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