Question: 1. What are the primary issues that marketing managers consider when conducting a market opportunity analysis? 2. What are the variables in the marketing environment?

1. What are the primary issues that marketing managers consider when conducting a market opportunity analysis?

2. What are the variables in the marketing environment? How much control does a marketing manager have over environmental variables?

3. Why is the selection of a target market such an important issue?

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1 When conducting a market opportunity analysis marketing managers typically consider several primary issues a Market Demand Assessing the level of demand for a product or service within the target ma... View full answer

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