Question: 1. What creates value for customers? What two elements of a customer's behaviors come together to create this? 2.What are Porter's Three (Generic) Competitive Strategies?

1. What creates value for customers? What two elements of a customer's behaviors come together to create this?

2.What are Porter's Three (Generic) Competitive Strategies? Pick one and explain how a company of your choosing is using it to be successful.

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