Question: 1 ) What do you think about the team - colored sponsor logos on team jerseys? Does it help creating a fit? 2 ) Does

1) What do you think about the team-colored sponsor logos on team jerseys? Does it help creating a fit?
2) Does the team-colored sponsor logo on a jersey make the sponsor look more sincere to support the team?
3) Compared to others, a jersey is an extremely unique advertising space - it is a sacred, symbolic item being purchased, worn, and displayed wherever fans reside. If your favorite teams sponsor decides to modify its logo colors on the jersey to match the teams iconic brand colors, would your purchase intention for the jersey be increased?

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