1. What does each person define value?2. What are the factors that influence the value perception of customers?3. Pick three from the table above and discuss how can markets provide the value to the customers using the marketing mix, which includes product, price, promotion, and price.

wnload Case Study 6.pdf (95.2 KB) | A Alternative formats I drive a BMW X5. Why? Because I always want the best, that is important to me. I usually buy high quality products. 2 I also drive a BMW, but I don't really care about the car - I just want to show my family, friends and neighbors how well I'm doing in life. 3 I like going to Mcdonald's - it is such great value - sure, the food isn't that great, but you get a lot for your money. 4 I'm happy to pay $200 for a pair of shoes - because they last for years. I really can't understand people who buy a $50 pair of shoes every six months. 5 I always buy my families clothes from either Target or Walmart (discount stores). Look, a shirt's a shirt - why pay more that you have to! 6 I switched my loan from one of the big banks to a credit union. It's going to cost me a little bit more, but I know that I can trust them, I'm not sure about the banks anymore 7 I won't shop at those stores; they are very cluttered and too busy. I prefer to shop at specialist clothing stores. They are quieter, they are much nicer to be in, and you can take your time and comfortably try on clothes. 8 I still shop at the local butchers, rather than going to the big supermarkets. Sure, it's a bit more expensive, but the butchers are always friendly, you can have a laugh, and they even tell you how to cook the meat if you're not sure about it