Question: 1. What does it mean for a brand to be consistent? 2. What is the USP of each of the companies your instructor names? 3.

1. What does it mean for a brand to be consistent?

2. What is the USP of each of the companies your instructor names?

3. Why is the color blue often used by brands?

4. what two factors are important when a company selects a typeface?

5. Give two examples each for other touchpoints.

I have few questions on my class..

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