Question: 1. What factors contributed to EuroDisney's poor performance during its first year of operation? What factors contributed to Hong Kong Disney's poor performance during its

1. What factors contributed to EuroDisney's poor performance during its first year of operation? What factors contributed to Hong Kong Disney's poor performance during its first year? 2. To what degree do you consider that these factors were (a) foreseeable and (b) controllable by EuroDisney, Hong Kong Disney, or the parent company, Disney? 3. What role does ethnocentrism play in the story of EuroDisney's launch? 4. How do you assess the cross-cultural marketing skills of Disney? 5. Why did success in Tokyo predispose Disney management to be too optimistic in their expectations of success in France? In China? Discuss. 6. Why do you think the experience in France didn't help Disney avoid some of the problems in Hong Kong

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