1. What general environmental forces are currently affecting both the Boston beer company and the industries in which it competes? Which present current or future threats? Opportunities?

a. Economic:

b. Technological

c. Political-legal

d. Sociocultural

2. Are these forces different in other regions of the world?

C. Task Environment

1. What forces drive industry competition? Are these forces the same globally or do they vary from country to country? Rate each force as high, medium, or low. a. Threat of new entrants b. Bargaining power of buyers c. Threat of substitute products or services

d. Bargaining power of suppliers e. Rivalry among competing firms f. Relative power of unions, governments, special-interest groups, and so on

2. What key factors in the immediate environment (i.e., customers, competitors, suppliers, creditors, labor unions, governments, trade associations, interest groups, local communities, and shareholders) are currently affecting the corporation? What are the current or future threats? Opportunities?

for Boston beer company