Question: 1 . What has Harley - Davidson done with its H . O . G . program to create an extraordinary customer experience that is

1. What has Harley-Davidson done with its H.O.G. program to create an extraordinary customer experience
that is unique and valuable to its members? Has the
motorcycle manufacturer been successful?
2. To enlarge its customer base, what would you recommend Harley-Davidson do to cultivate long-term
relationships with a younger audience, aged between
1834?

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