Question: 1. What hit-level data (conversion) was achieved on the site in total? How many conversions were there? Answer: Twenty transactions took place, although none are

1. What hit-level data (conversion) was achieved on the site in total? How many conversions were there? Answer: Twenty transactions took place, although none are specified for individual pages. 2. How do you calculate bounce rate? What numbers are you missing to check the bounce rate calculation here? Answer: The bounce rate is calculated using the formula: Bounce Rate = ( Number of Bounces / Total Session) 100. The average bounce rate is presented in the chart as 47.86%. To check the bounce rate calculation here, the number of bounces for each page is needed and that is not included in the table. 3. Looking at this session data, which site pages likely need to be improved (optimized)? Answer: All pages, except for the ones in rows 4 and 7 need optimization due to their high bounce rates and low average session durations. However, even those two pages may require some optimization since there are no recorded transactions or conversions

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